Entrepreneurship is a great endeavor, and like any other undertaking, your reason why you do it matters, as it will determine how far you can go in your business.
Your “Why” Matters.
The difference between successful businesses and unsuccessful business is the “Why”. Some start their businesses just because they want to get rich. Others set out because they want to create something. While these reasons are good to start a business, they won’t be enough to sustain a successful one. You have to have a deeper reason why you want to build an enterprise, and this is where most businesses fail. It is because they don’t know their “why” or their “why” isn’t deep enough to endure the challenges of businesses. Your why matters and it will take you to your business success.
“To make a positive difference in people’s lives. I believe that companies should have a similar desire at their core, no matter what industry they’re in.” – Richard Branson
Discover who you are and discover what you want to do.
It all starts with knowing who you are and finding out what you want to do. When you find out what you do best, it’s easier to begin something. Most successful entrepreneurs started out by doing what they love and that’s why they succeeded. Neil Patel, for one, knows what he wants to do, and that is to help small and medium businesses grow their revenue. He is truly excellent in what he does that he has created multi-million dollar companies and it seems like it’s easy for him to do. This is because he knows who he is and he does what he does best.
“Do something you are passionate about because it won’t feel like work. This way you will work harder and longer.” – Neil Patel
It isn’t all about the money.
Now, this may seem like a contradiction as the most successful entrepreneurs have millions (and even billions) in their pocket. However, money is never enough reason to get int a business. Some of the most successful entrepreneurs didn’t intend to become millionaires in the first place. They have a deeper reason why they created an enterprise. Mark Zuckerberg created Facebook because he wanted to create a tool where people could go and learn about other people. Mark even said he didn’t have any idea that it would turn into a billion dollar company.
“The thing that we are trying to do at Facebook, is just help people connect and communicate more efficiently.” – Mark Zuckerberg
What is your “Why”?
Your why will determine what you want to do for the rest of your life, and this why is what will help you discover your purpose and what you need to do in order to fulfill that. What gets you up in the morning? What is that one thing that you want to create? What change do you want to bring? That would be the answer to your why. When you do find it out, then you can make your entrepreneurial move.
“I had to be involved in things that changed the world.” – Elon Musk