Online Entrepreneurship: 7 Easy Tools You Could Use to Market Your Business

Online entrepreneurship has not only become a trend but has actually become a sensible and practical way to make money. If you are a budding entrepreneur and you have a knack for selling, putting your business online is the perfect way to sell your products and services.

Here are Some Platforms Where You Could Promote Your Products and Services Online:

1. Social Media

Promoting your business on social media is one of the easiest ways to sell your products or services as long as you know how to use social media platforms like Facebook, Instagram or Pinterest. It’s actually free and it has a great potential to reach as many customers. You can build an audience network, create ads, and even reach your target market within a few clicks. You can even engage with customers to improve your product and service.

“By the Year 2020, 85% of the buyer-seller interaction will happen online through social media and  video.” – Josian Feigon

2. E-commerce Platform

E-commerce platforms like Amazon, Ebay and Shopify, are a few you could use where you could post your products and services. For a minimal fee, you can easily post your products and services. You can even link it to your website or to any other social media.

“For any business, large or small, not to have an e-commerce strategy is a big mistake.” – William M. Daley

3. Classified Ads Websites

A Classified ads website is another platform where you could promote your products and services for free. Craigslist, GumTree, and EBay Classifieds are some of them just to name a few. Some of these websites even rank high in Alexa and Google Page rank, so the probability of customers finding your business is also high.

In 1995 Craig Newmark founded craigslist, which has become a leading classifieds service and one of the world’s most-visited websites with around 50 billion pages views per month.

4. Email Marketing

Promoting your business through email marketing is a direct way to promote your business to your customers. There are also hundreds of email marketing platforms that you could use to efficiently send your message to your target market.

Email has an ability many channels don’t; creating valuable, personal touches – at scale. – David Newman

5. Affiliate Marketing

An affiliate program is another great way to widen your reach. This works by working with blogger or social media influencers to promote your business by providing commission for referrals that are converted to sales.

“Affiliate marketing has made businesses millions and ordinary people millionaires.” – Bo Bennett

6. Business Website

A business website is great to give information about your products and services. You could create one through different website creation tools like WordPress, Blogger or Wix, or you could hire a web developer.

“If you have a website, it makes your small business look big.” – Natalie Sequera

7. Business App

One of the advantages of creating your own business app is that your regular customers can easily access your products and services through their mobile gadgets. There are different DIY Tools to create an app online like App Inventor or App Institute, or you could hire the services of an app developer.

“One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips.” – Melanie Haselmayr

There are many ways to market your business online. With the right product, excellent service, and the tools mentioned above, being an online entrepreneur is like a walk in the park.

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